Water is one of the most important substances on Earth. Freshwater supplies for people, agriculture, and the environment are renewable but limited. Precipitation in the United States falls mostly on private land and is used intensely to produce food and fiber for people. This modified landscape often drains too quickly, resulting in inadequate aquifer recharge, soil erosion, poor water quality, and intense downstream flooding.
The Water As A Crop™ initiative empowers landowners with knowledge and resources to effectively improve the conservation of water where it falls and produce clean water as a valuable crop.
Water As A Crop™ facilitates dialogue between landowners, local partners, and prospective water conservation funders in water stressed areas. Water As A Crop™ produces interactive workshops to build knowledge and confidence in water conservation practices and water markets. Investments in pilot projects help evaluate and demonstrate results.
Water As A Crop™ communications efforts inform and inspire responsible water stewardship and recognition of the great value of water.